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CI

Symbolic Motie

심볼마크
The purpose of the logo is to make the Korea National Railway recognizable as the leader of the in Korean rail industry by establishing a dual name system, KR-domestic and KR Network-intemational, as practiced worldwide. When the logo is to be used or drawn, it must be reduced or enlarged using the CD-Rom data and grid system, and it must be closely managed following policies as described in the on the manual.
  • GRIDGRID
  • SPATIAL DIMENSIONSPATIAL DIMENSION

Logo Type

The logo font is an important factor that delivers the image of Korea National Railway along with the logo. The font was developed in a unique style to blend well with the logo and be distinguished from those of other companies. The Korea National Railway logo has horizontal and vertical positions in Korean, Chinese, and English. The font was developed to harmonize with other design factors and legibility, and it is original to Korea National Railway.

  • LOGO Type
  • ITALIC FONT
  • FONT GRID
  • ITALIC FONT GRID

Emblem

The emblem symbolizes the authority and reputation of KR. [PERIOD] It my be utilized in various expression methods.

  • A Type
  • B Type
  • C Type
  • D Type

Color System

The colors of the Korea National Railway are composed of main colors, sub-colors and combination colors, and are used in combination with the logo. Each color must use original ink to accurately maintain the color scheme, but if it is not possible processed colors may be used. In such cases, the printer should be calibrated to the pantone colors as foolows.

MAIN COLOR

KR Dark Blue (Pantone 294C)

Process Color C100+M70+K30 / R12+G25+B111

KR Blue (Pantone 1255C)

Process Color M40+Y100+K30 / R153+G107

SUB MAIN

KB Gold (Pantone 872C)

KB Silver (Pantone 877C)

KB Light Gray (Pantone 414C)

Process Color Y10+K30 / R179+G179+B161

KB Gray (Pantone 416C)

Process Color Y15+K30 / R127+G127+B108

KB Dark Gray (Pantone 432C)

Process Color Y15+K50 / R127+G127+B108

COMBINATION COLOR

  • KB Yellow (pantone 137C)Process Color M35+Y195 / R255+G170+B20
  • KB Blue (pantone 312C)Process Color C100+Y15 / R0+G156+B177
  • KB Green (pantone 326C)Process Color C95+Y45 / R17+G154+B134
  • KB Violet (pantone 272C)Process Color C60+M50 / R105+G100+B173

Signature

The Signature is the most effective method to deliver the image of Korea National Railway to markets at home and abroad by combining the key CI items, logo and font in the most reasonable and structural pattern. The various combinations of signature allow its use in all situations. The existing CD-Rom data must be used to reduce or enlarge the signature.